As Senior Art Director, I originated and pitched a Rankin/Bass–inspired holiday vision for Nickelodeon’s seasonal campaign, reimagining the network’s iconic IP through a handcrafted, stop-motion–influenced lens. I led the selection and creative partnership with Nathan Love to bring the characters to life, while collaborating internally to develop a comprehensive brand style guide that transformed the network’s look and feel throughout December and January. The result was a cohesive, immersive holiday takeover that balanced nostalgia, craft, and brand consistency across on-air and network touchpoints.