Kids’ Choice Awards 2022

Served as Design Director for the 2022 Kids’ Choice Awards, guiding the creative development of a large-scale, multi-platform campaign spanning broadcast, digital, and live event experiences. Led and mentored the project’s Lead Art Director, providing creative direction, design oversight, and approvals throughout the process prior to presentations to senior leadership. The work balanced the franchise’s playful energy with a cohesive visual system designed to perform at scale across all touchpoints.

Design direction, campaign systems, live event visuals, creative oversight

  • Design Director:
    Giancarlo Barrera

    Art Director::
    Bobby Houlihan

    Designer:
    Wenting Wu

    Animators:
    Hannah Segraves, Kyllea Kerg, Christian Huthmacher, Tim Lines, Benjamin Gabelman

  • 2022

Your World

🌎

Your World 🌎

Put Me In Coach

😍

Put Me In Coach 😍

Trust the Process

🎬

Trust the Process 🎬

Behind the scene look at our process in making the Kids’ Choice Awards Anamorphic Billboard in the heart of Times Square, NY.

Style Guide

🎨

Style Guide 🎨

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Kids' Choice Awards 2023

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Kids' Choice Awards 2020