Following the launch of Nickelodeon’s core rebrand, I was tasked with leading the in-house rebrand of Nick at Nite, translating the newly established visual system into a distinct but connected world for an older audience. Working with my internal team, I adapted the brand language, motion principles, and design framework to ensure consistency with the parent brand while allowing Nick at Nite to retain its own tone and identity. The result was a cohesive extension of the Nickelodeon universe that reinforced brand alignment across daypart programming.